Articles from Pacvue

Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10

The company also announces the promotion of key leaders, Sunava Dutta to Chief Product Officer and Zoe Lu to Executive Vice President and General Manager of Helium 10

Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data

Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaigns

New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment

Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact

LOS ANGELES, Sept. 09, 2024 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and measurement, has appointed Rahul Choraria, currently Chief Operating Officer, as Chief Executive Officer of Pacvue. Sandeep Kella, Co-founder and CEO since 2019, has been appointed to Executive Chairman of the Board to oversee the overall strategic direction of the company, alongside two new high-profile board appointees, Harry Shum and David Karnstedt.

LOS ANGELES, Aug. 19, 2024 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced it has been recognized for its innovation in campaign management by the 2024 MarTech Breakthrough Awards. The annual awards program is organized by MarTech Breakthrough, a leading market intelligence organization, to recognize the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Certification recognizes Pacvue as an Amazon-approved partner for its expertise in Amazon DSP campaign management

New integrated AI features add technologically advanced automation and content-generation solutions

LOS ANGELES, March 19, 2024 (GLOBE NEWSWIRE) -- Pacvue, the industry’s first commerce acceleration platform, today welcomed industry veteran Abi Harmon to its leadership team. Harmon will hold dual titles as Executive Vice President of Pacvue and General Manager of Pacvue’s small-to-midsize business (SMB) segment, Helium 10, where she will be responsible for supporting its continued growth.

LOS ANGELES, Jan. 12, 2024 (GLOBE NEWSWIRE) -- Pacvue, the industry’s first commerce acceleration platform, announced today the appointment of technology and product expert Zhenbin Xu as Chief Product Officer. Xu will head a robust R&D team as Pacvue advances its mission to lead the industry in AI-supported technology.

The commerce acceleration platform strengthens its executive team with industry pros, including a former Microsoft enterprise product veteran, to accelerate product development and meet surging demand

The leading commerce acceleration platform launched Chewy Sponsored Search Ads with Merkle to drive strategic ads management for a premium pet food brand