Fi Unleashes the World’s First AI-Powered Smart Dog Collar, Built for Real-Time Health and Behavior Detection
Fi, the leader in smart pet technology, today announced the launch of its newest product: Fi Series 3+, the world’s first AI-powered collar engineered to transform how dog parents understand and care for their dogs. Series 3+ delivers real-time behavioral and health insights — from activity and sleep to new AI detection for scratching, licking, barking, eating, and drinking — unlocking a new era of intelligent, proactive dog care.
Ex Etsy CEO joins Fi Board of Directors
Fi, the pioneer in connected tech for dogs and dog parents, is delighted to welcome Chad Dickerson to its Board of Directors. Chad, a seasoned technology executive who led Etsy through IPO as CEO, brings decades of operational and strategic experience to Fi's leadership team.
Ex Whoop CFO joins Fi Board of Directors
Fi, the pioneer in connected tech for dogs and dog parents, is delighted to welcome Tricia Gugler to its Board of Directors. Tricia, a seasoned finance executive with over 30 years of experience in the technology industry, brings a robust background in operational and strategic finance to Fi's leadership team.
Fi, the Smart Dog Technology Company, Announces Latest Update – Live Tracking
In a lost dog situation every second counts, and as of today, all Fi Series 3 members have access to this feature. Live Tracking is a powerful improvement that will directly result in owners recovering their dogs faster and helping them live longer, healthier lives.
Fi Releases its GPS-integrated ‘AirTag for Dogs’ — Introducing the Fi Series 3
Fi, the smart dog technology company, today announced the release of its newest smart collar, the Fi Series 3. Series 3 is now the most compact and advanced smart collar ever built for the $110B pet market.
Fi Expands Into Physical Retail With PetSmart
Fi, the smart dog technology company, today announced its expansion into physical retail with PetSmart, the largest specialty pet retailer in the United States, through a rollout in 250 stores nationwide. The company has already proven tremendous DTC success in the flourishing $100B+ pet industry such that the average American is less than 2 miles away from a Fi collar.
FAANG and Unicorn Senior Tech Talent Joins Fi to Develop Next-Generation Smart Dog Collar
Fi, the smart dog technology company, today announced a series of high-profile tech hires on the heels of its $30 million Series B funding. Charles Nicholson is leaving Alphabet and joining as Firmware Lead, Ranjeet Mankikar is leaving Amazon Lab 126 and joining as Director of Supply Chain & Ops, and Nathan Jordan is joining from Uber.
