Articles from Adform

Adform, the integrated advertising platform, today shares highly positive results from the live rollout of its Model Context Protocol (MCP) Server. Transforming how advertisers manage and optimise programmatic campaigns, the MCP Server is fundamentally changing how partners work. Initial users gave it a recommendation score of 9.5 out of 10 and a usefulness rating of 4 out of 5. Campaign Reporting is the biggest use case, at almost a third of the queries. Users have widely praised how this rapid and accurate data retrieval is actively unlocking new strategic opportunities.

Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early client adoption is strong and already building momentum across the region.

Adform has announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 agentic capabilities across one integrated platform, Adform’s 20+ years of programmatic infrastructure provide advertisers with the flexibility and control needed to pioneer agentic advertising in adtech.