Traverse Bay Farms, winner of 48+ national food awards, is proud to announce a major upgrade to its wholesale ordering system for retail stores.
(PRUnderground) July 21st, 2025
Traverse Bay Farms Streamlines Wholesale Ordering for Retailers, Enhancing Access to Award-Winning Gourmet Food Products
Traverse Bay Farms, a nationally recognized leader in superfruit-based gourmet foods, is proud to announce a major upgrade to its wholesale ordering system for retail stores. This enhancement is designed to simplify and speed up the process for stores seeking to carry Traverse Bay Farms’ 48+ national award-winning products—including tart cherry juice, Montmorency tart cherry capsules, fruit salsa, jams, and wellness supplements.
Since 2001, Traverse Bay Farms has built its reputation on product quality, exceptional customer service, and industry-leading innovation. The new streamlined wholesaler order form allows retail buyers to place new and reorders fast and seamlessly, -all from a centralized digital form.
“We’re making it easier than ever for retail stores across America to offer our gourmet products to their customers,” said Andy LaPointe, Managing Director of Traverse Bay Farms. “From large natural health chains to local farm markets and gift stores, our goal is to provide fast, hassle-free access to our award-winning lineup.”
Key Features of the New Wholesale Platform Include:
- 24/7 Online Ordering Access: Retailers can order whenever it’s convenient for them, no need to wait for business hours or call in.
- Inventory: What’s in stock and what’s available—improving planning and reducing order delays.
- Easy Reorder System: Simple form to place an online order.
- Dedicated Account Support: U.S.-based wholesale support team located in Northern Michigan, available via phone, chat, or email.
- Flexible Order Sizes: Minimum order quantities designed to support both large and small retail operations.
Traverse Bay Farms products are currently distributed in 42 states and five countries. Retailers range from high-end gourmet stores, farm markets, and wellness shops to wineries, gift baskets, and independent pharmacies.
“We understand that retailers want efficiency without sacrificing quality,” added Mr. LaPointe. “That’s why our updated ordering process reflects the same excellence we’re known for in our products.”
The company also offers private label and white label opportunities, allowing stores to carry Traverse Bay Farms’ premium products under their own branding—a growing trend among retailers looking to enhance their store-brand offerings with premium, trusted food products.
Retailers interested in joining the Traverse Bay Farms wholesale program can visit the newly updated order form at Traverse Bay Farms Wholesale Order Form or contact the wholesale team directly to request a catalog and setup instructions.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company
With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.
Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.
Discover Fruit Advantage: Health-Boosting Fruit Supplements
Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.
Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!
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Original Press Release.